Facts about B2B Lead Generation

For B2B (business-to-business) companies, generating leads is one of the most important parts of running their business. This is because leads essentially keep businesses going. Without leads, there would be no clients, no revenue, and no reason for such businesses to exist.

So, here are a few facts about B2B lead generation:

Small budgets can compete  Those who feel like their business is cash-strapped need not avoid B2B lead generation. Some of the most effective strategies are those which only require meager budgets. This essentially gives anyone the opportunity to participate in a level playing field.

No one knows where they come from  Hubspot.com recently charted the various sources of leads. It includes the typical ones — pay-per-click (PPC) online ads, social media, and traditional advertising, among others. However, one item occupied the largest portion of lead origins: a source they call “Other” — which means that, while leads can come from identifiable sources, most of them come from unidentified, and often unpredictable, ones.

Bloggers work wonders  When coupled with search engine optimization (SEO), blogging is a great way to communicate with potential clients and build rapport. Recently released data suggested that marketers who use blogging get 67% more leads per month than their nonblogging counterparts.