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A sales lead is a prospective consumer. The person becomes a "prospect" when he or she shows interest in a product or service. There is no typical, or best approach to building sales leads — success depends on your industry and other factors. Some of the more traditional methods of generating sales leads follow. They can be grouped into…

For B2B (business-to-business) companies, generating leads is one of the most important parts of running their business. This is because leads essentially keep businesses going. Without leads, there would be no clients, no revenue, and no reason for such businesses to exist. So, here are a few facts about B2B lead generation: Small budgets can compete…

So you’ve got your hands on a selection of leads. What now? As an entrepreneur, you don’t endeavor to simply keep leads and do nothing; you keep leads and convert them to actual purchases. Otherwise, your lead generation efforts are completely useless. Here are a few handy lead conversion tips. Employ Varying Strategies Leads are…

Ignorance is bliss, some say. Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing. You never had anyone to explain to you how to use it. This is a very big problem. Ignorance is bliss, some say. But I’m sure…